Latest Case Study
Party Casino splash page
PartyCasino needed a new splash page solution which would be shown to new direct and SEO traffic only.
I was assigned the task of researching, designing, testing and developing this solution.
About Me
“Innovation is not about saying yes to everything. It’s about saying NO to all but the most crucial features.”
I'm a UX designer from Newcastle upon Tyne, currently working in the online gaming industry in Gibraltar.
I'm happy to call Gibraltar my home for the last three years but previous to this, I worked as a web designer in the banking industry for over five years.
I love researching, analysing, prototyping and designing products to improve user journeys and experiences. My goal is always user centred design focused to create great products which are easy to use.
My UX process follows the following key phases: strategy, research, design and production.
UX is not just my work it's also my passion. Outside of the office I attend UX meet ups, watch UX seminars and take UX courses to make sure my UX skills are always developing and I'm aware of new trends in the industy.
In my spare time you’ll find me running, reading or blogging about travels and UX topics.
My UX skills
Strategy
- Experience maps
- Stakeholder interviews
- Personas
- User flows/scenarios
- Storyboards
- Mental models
- Design principles
- Heuristic evaluation
Research
- User interviews
- Usability testing
- Remote testing
- Eye-tracking
- Surveys
- Competitive analysis
- Analytics
Design
- Sketches
- Wireframes
- Site maps
- Interactive prototypes
- iOS design
- Android design
- Mobile web design
Apps/Tech
- Pencil/paper/sticky notes
- Axure RP Pro
- Adobe Photoshop
- Sketch
- Morae
- Silverback
- HTML/CSS/JavaScript
"It’s a pleasure to work with Ross, mainly due to his great work ethic and dedication to achieving team goals while also pushing his career aspirations… a top staff member for any team."
Head of Retention Marketing
GVC Holdings PLC
"Based on his ever-growing skillset, positive nature and desire to achieve great outcomes, I would recommend Ross to any prospective employer. Also, I would happily work with him again in the future."
Business Analyst (UX)
Consultant at Catalyst IT Limited
"Ross is an experienced designer, who is always attentive of his clients' needs and expectations."
CRM Manager
IGT
"Ross and I worked together at Gtech (IGT) collaborating on several project teams, he is a talented, hard-working and always supportive of our colleagues.
Ross definitely would be an asset to any team and comes with my heartfelt recommendation."
Web Designer
Gala Coral Group