WELCOME

I'M ROSS McNAUGHTON

A UX DESIGNER

Latest Case Study

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Party Casino splash page

PartyCasino needed a new splash page solution which would be shown to new direct and SEO traffic only.

I was assigned the task of researching, designing, testing and developing this solution.

View Case Study

About Me

“Innovation is not about saying yes to everything. It’s about saying NO to all but the most crucial features.”

Steve Jobs
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I'm a UX designer from Newcastle upon Tyne, currently working in the online gaming industry in Gibraltar.

I'm happy to call Gibraltar my home for the last three years but previous to this, I worked as a web designer in the banking industry for over five years.

I love researching, analysing, prototyping and designing products to improve user journeys and experiences. My goal is always user centred design focused to create great products which are easy to use.

My UX process follows the following key phases: strategy, research, design and production.

UX is not just my work it's also my passion. Outside of the office I attend UX meet ups, watch UX seminars and take UX courses to make sure my UX skills are always developing and I'm aware of new trends in the industy.

In my spare time you’ll find me running, reading or blogging about travels and UX topics.

My UX skills

Strategy

  • Experience maps
  • Stakeholder interviews
  • Personas
  • User flows/scenarios
  • Storyboards
  • Mental models
  • Design principles
  • Heuristic evaluation

Research

  • User interviews
  • Usability testing
  • Remote testing
  • Eye-tracking
  • Surveys
  • Competitive analysis
  • Analytics

Design

  • Sketches
  • Wireframes
  • Site maps
  • Interactive prototypes
  • iOS design
  • Android design
  • Mobile web design

Apps/Tech

  • Pencil/paper/sticky notes
  • Axure RP Pro
  • Adobe Photoshop
  • Sketch
  • Morae
  • Silverback
  • HTML/CSS/JavaScript

Journey to UX